Friday 8 April 2016

The Caring Family - Corporate Identity


The Caring Family empowers family carers to take care of themselves and their terminally ill loved ones.

The logo symbolizes care, love and security. The image represents three people. The two above represent support from either side. One being "family" and the other the NPO, both holding the third person with their arms. The person at the bottom represents the terminally ill loved one, who is holding the other two with his/her arms up. Having the arms up symbolizes "hope". All three people are linked together forming a heart to symbolize "love".